Communications for the Builders
We understand the transformative power of AI and we understand that communicating its impact means reaching the humans working on, reporting about, and living alongside the technology.
Why Andor PR Exists?
Andor PR was founded on a simple observation: the companies building the most transformative technologies often struggle to communicate their importance to the audiences who matter most.
AI isn’t just software: It’s chips, data centers, power systems, and physical infrastructure. The revolution requires builders who understand hardware as well as software, energy as well as algorithms, communities as well as code.
We work with the companies building the physical and digital technologies that will bring AI to the world. We help them reach journalists and analysts who cover their industries, policymakers who shape their regulatory environment, and communities who live alongside their projects.
Our Leadership
We use AI to find the data, but we use empathy to find the connection. One scales the message; the other makes it matter.”
Will Kruisbrink
CEO & Founder
Will Kruisbrink is an experienced PR & communications leader who works with companies building new and complex technologies poised to change our lives. He started his PR career as an account executive at Walker Sands in Chicago in 2010 and built his team into a multi-city B2B tech PR powerhouse, with clients such as Cisco, Amazon, RSA, Landing AI, SambaNova, and other notable enterprise software brands on the West Coast.
He’s won awards for his and his team’s PR efforts including PRSA Skyline and PRovoke Saber awards.
His approach has been to combine newsworthy scoops, data, and smart experts with a media relations approach that puts journalists at the center of everything the team does.
He lives in San Francisco with his wife, his son, and their West Highland White Terrier, Wally.
Andor PR is the culmination of two decades of that tech and AI PR experience. that will work with companies operating at the cutting edge of AI, infrastructure, energy & power. This is a unique moment when trillions in investment will shake loose numerous vast businesses with new and exciting technologies. Andor PR will help to define those companies’ place in our new reality.
The media landscape is changing rapidly. "We find the creators who are building valuable audiences and connect you with them in an authentic way."
Mike Bradley
Director of Media Strategy
Mike Bradley serves as Andor PR’s Director of Media Strategy, leading with human-first media relationships and by bringing the passion into brand positioning that results in stories. Mike brings an unwavering commitment to giving clients the media attention they deserve to audiences that matter to them – whether that’s in a traditional news outlet, podcast, newsletter or any other content venture.
Mike has a multitude of experience leading media strategies across enterprise tech, AI, energy, fintech and infrastructure companies small and large, through some of their biggest milestones – from IPOs and earnings to acquisitions and CEO transitions. His ear is constantly on the ground identifying new opportunities, trends and people to connect to clients.
As a journalism major from the University of Nevada, Reno, Mike has always been fueled by incredible storytelling mixed with the chaos of a newsroom, and ultimately, the challenge it requires for a new brand to break through the noise. He’s an expert at pinpointing the elements, people and timing to make those moments happen.
Mike lives in the Bay Area with his wife, always enjoying a mix of the outdoors, sporting events and rock’n’roll.
Our Team
Our communications and writing professionals bring a unique understanding of both the media landscape and our clients’ technology. We don’t just write press releases, we learn our clients’ businesses deeply enough to explain them to anyone.
We share a common goal: work to get more attention for the innovative companies that need and deserve it. The companies solving hard problems in energy, infrastructure, and AI deserve communications partners who take the time to understand what they’re building and why it matters.
Accessing Audiences. Unlocking Attention.
Our philosophy is simple: access the audiences that matter and unlock the attention your innovation deserves.
That means different things for different clients. For some, it’s getting in front of top-tier technology reporters. For others, it’s building relationships with industry analysts. For infrastructure companies, it might mean earning trust in the communities where they build.
We don't believe in one-size-fits-all communications. We believe in understanding where your stakeholders live and reaching them there with messages that resonate because they come from genuine understanding.
Letʼs Build Your
Communications Strategy Together
Your technology deserves communications partners who understand it. Let’s start a conversation about how Andor PR can help you access the audiences and unlock the attention your innovation deserves.