Public Relations for
the Physical World

Physical tech is hard that’s why we focus on going deep with our clients on the hardware solutions they’re building for AI, aerospace, defense, and energy.

Building Atoms Is Different

Hardware companies face communications challenges that software companies don’t. Development cycles are longer. Capital requirements are higher. Manufacturing complexity adds layers of risk and explanation. Technical audiences demand precision.

Generic PR approaches designed for SaaS companies fall flat in HardTech. You can’t iterate and pivot every quarter. You can’t hide behind vaporware demos. Your technology has to work in the physical world and your communications have to reflect that reality.

Where We Focus

HARDWARE FOR AI

AI needs physical infrastructure: chips, servers, cooling systems, power delivery. Companies building hardware for AI face the challenge of standing out in a crowded conversation while communicating genuine technical differentiation.

AEROSPACE

Space and aviation technology companies operate in environments with long development timelines, significant regulatory requirements, and audiences ranging from government procurement to commercial customers to the investment community.

DEFENSE

Defense technology has unique communications requirements: careful messaging around capabilities, navigation of government relationships, and often the need to communicate both to technical evaluators and policy audiences.

ENERGY & UTILITIES HARDWARE

Grid infrastructure, power electronics, and energy hardware companies need to communicate with utilities, regulators, investors, and communities each with different priorities and technical sophistication.

Building Physical Technology?

If you’re building hardware, manufacturing systems, or physical infrastructure, we’d love to hear about your communications challenges. Let’s talk about how ANDOR can help you tell your story.

Public Relations for the Physical World