Today’s an exciting day for us personally and professionally. I’m happy to announce, with Mike Bradley joining as Director of Media Strategy, Andor PR, a human-centric PR firm for the AI age.
Why Andor? Some will recognize it as a logic gate, formed by combining transistors together to make computer chips work. They’re instrumental to our modern world, but go unnoticed. Many companies are building technologies that help our world function & advance, but go unheralded. Let’s change that.
It’s a complicated time for the media and for technology. AI has created immense opportunity & productivity, but it’s also flooded the public square with noise and suspicion. LLMs have trivialized the act of creation that once represented a minimum bar to participating in the public discourse.
We believe when that act of generation is made trivial, the act of selection becomes more important than ever. The reporters, creators, and analysts who cover technology hold an important role in deciding what writing in a sea of content is worth their audiences’ time. With more voices “Going Direct” using their own channels and generative texts, those messages that stand up to the scrutiny and vetting of professional writers stand out.
So while we’ll use AI to power our research and back-office to build a more efficient agency, our firm will always put humans at the center of everything we do. In today’s highly fractured media environment, company news doesn’t make the news unless it employs expert PR craft that turns cool technologies and powerful messages into stories that resonate.
We’ve got a ton of technical and media experience; a roster of great clients like Accelsius, DG Matrix, & Lyzr, and we’ve already gotten a fast start in 2026 working with media such as
Bloomberg
TechCrunch
The Information
Axios
So reach out if you want AI native PR support that centers human journalists and creators. Special thanks to early backers such as Liz Cruz & Josh Claman, Haroon Inam, Rainer Stiller, Brian Dema, Jaclyn Hesse & Bruno Benedini, and many, many more who helped get this off the ground.